Diamond shape refers to the overall silhouette or outline of a diamond when viewed from above — think round, oval, cushion, princess, and so on. It’s the first impression of a diamond’s style and personality, and one of the biggest factors that influence the look and feel of a piece.
Shape is not just about aesthetics. It also subtly impacts how large a diamond appears, how it sparkles, and even how well it suits your hand. While some shapes are classic and timeless, others feel bold, romantic, or unique — your choice reflects your personal taste.
Sticks ARound?
The round shape has been adored since ancient civilizations, symbolizing eternity and perfection. Over centuries, it evolved into today’s round brilliant cut—the most optimized for sparkle. Its symmetrical beauty and unmatched fire are why it remains the most beloved shape across all eras.
These two terms are often used interchangeably, but they mean different things. Shape refers to the outline or form of a diamond when viewed from the top — like round, oval, pear, or emerald. Cut, on the other hand, refers to how well the diamond's facets are angled and proportioned to maximize sparkle, fire, and brilliance.
The confusion comes from names like emerald cut or princess cut — even though they’re technically shapes (with a specific facet style). In short: shape is what you see, cut is how it performs.
Round brilliant diamonds are the most classic and universally beloved. Known for their unmatched sparkle and optimal light return, they’re also the most standardized in terms of cut quality and grading.
Because they waste more rough during cutting and are in higher demand, round diamonds are also the most expensive shape per carat.
Fancy shapes refer to all non-round diamonds: Oval, cushion, princess, emerald, pear, marquise, heart, etc. Each has its own personality and charm, and many offer better value per carat than round. Fancy shapes can appear larger at the same weight, and some — like oval or emerald — elongate the finger beautifully. However, they’re more variable in terms of cut quality and sparkle, so selection matters.
Bigger Look, Same Carat
Shapes like oval, pear, and marquise tend to look larger than round diamonds of the same carat weight — thanks to their elongated form and generous surface area.
Diamonds come in many shapes, each with its own unique personality and visual effect. While round remains the most iconic and sought-after, fancy shapes offer variety for those looking to express something more personal.
Here are some of the most beloved:
Round: The timeless classic. Known for unmatched sparkle, it’s also the most precision-cut and highest-priced shape per carat.
Oval: Elegant and elongating, oval diamonds are a favorite at Golden Eiffel for their brilliance and flattering shape. We especially love their ability to appear larger than rounds of the same carat weight.
Emerald: Refined and understated, the step-cut emerald shape showcases clarity with dramatic flashes of light. It’s a great choice for those who appreciate sophistication and structure.
Cushion: A soft, pillow-like square or rectangular shape with rounded corners and big sparkle. A perfect blend of vintage charm and modern feel.
Pear: A hybrid between round and marquise, the teardrop shape offers a distinctive silhouette with graceful flair.
Princess: Bold and brilliant, this square shape delivers a modern edge with a lot of sparkle. Its sharp corners give a youthful energy.
Radiant: Combining the elegance of emerald with the sparkle of brilliant cuts, radiant shapes are vibrant and versatile.
Marquise: An old-world shape with a regal vibe, the marquise maximizes surface area and can make fingers look longer and slimmer.
Heart: Romantic and symbolic, heart shapes are for those who want their diamond to say something extra.
At Golden Eiffel, we carefully curate our diamond selection — especially fancy shapes — to ensure only those with beautiful proportions and pleasing outlines make the cut. Not all shapes are created equal, and we’re picky for good reason.
Sparkle isn't Everything
Emerald and Asscher cuts don’t sparkle like round or oval diamonds — but their clean lines and "hall of mirrors" effect give off a timeless, elegant glow. They're for those who love subtle luxury.
Some diamond shapes show more color than others. For example, elongated shapes like oval, pear, or marquise tend to concentrate color toward the pointed ends or tips. Step cuts like emerald and Asscher, with their large open facets, also reveal body color more easily than brilliant cuts. If you're looking for a warmer diamond (like in the G–J range), brilliant cuts like round or cushion can help mask that warmth better.
Diamond shape plays a major role in how visible inclusions are. Step cuts—especially emerald and Asscher—have large, clear tables that act almost like windows, making even small inclusions easier to spot. In contrast, brilliant cuts like round, princess, or oval have so many facets that they can effectively camouflage imperfections, even in slightly lower clarity grades.
The Bow-Tie Effect
Some fancy shapes (especially oval, pear, and marquise) can show a dark bow-tie-shaped shadow. A well-cut diamond minimizes this — and yes, we’re very picky about that.
Diamond shapes differ in cutting yield and demand, which directly affects their price. Rounds are the most expensive per carat—not just because they’re the most popular, but because more rough diamond is lost when cutting them. Fancy shapes (anything that isn’t round) like cushion, oval, or radiant tend to cost less per carat and may even look larger at the same weight, making them a smart choice for budget-conscious buyers.
Your diamond shape can flatter your hand shape and finger length. Elongated shapes like oval, marquise, or pear can make fingers look longer and more slender. Round and square shapes like princess or Asscher offer balance and symmetry, great for wider fingers. Choosing a shape that complements your hand can enhance not just the diamond—but how you wear it.
How important is diamond shape?
Very. Shape influences not only how a diamond looks, but how it sparkles, what setting styles work best, how big it appears, and how it fits your personal style. It's often the first decision to make when choosing a diamond.
What is the most popular diamond shape?
Round brilliant diamonds are the most popular by far, thanks to their unmatched sparkle and timeless appeal.
Do certain shapes look better on specific hand types?
Yes — for example, elongated shapes can make shorter fingers look longer, while square or round shapes can balance wider fingers.
Can I custom-design a ring with any diamond shape?
Absolutely. At Golden Eiffel, we work with all diamond shapes to create custom pieces that fit your vision and lifestyle.