From humble beginnings to enduring legacy, Golden Eiffel began as a story of resilience and reinvention. In the late 1980s, our founder left behind a career in traditional batik-making and entered the world of goldsmithing. What started as a small trade in Jakarta soon turned into a serious pursuit of craftsmanship, art, and trust.
Golden Eiffel officially opened its first store in 1988. In 1998, the store at Glodok Plaza was destroyed during the Jakarta riots, but what could be salvaged was salvaged. We rebuilt, moving to Taman Anggrek Mall and later opening our flagship store in Grand Indonesia. Decades later, Golden Eiffel continues to serve customers with integrity and passion, still family-owned and operated.
Our approach to jewelry-making is rooted in deep appreciation for craftsmanship. We believe that a piece of jewelry should not only be beautiful, but also well-built, wearable, and meaningful. From selecting rare stones to hand-setting every detail, our focus has always been on quality, proportion, and finesse.
We design our pieces to be lived in. Our team balances artistry with precision, drawing inspiration from classic styles and personal heritage. Whether it's a custom creation or a ready-made piece, every item passes through careful hands and thoughtful choices.
Trends may change, but good design endures. Golden Eiffel is known for creating timeless jewelry that resonates with the wearer today and for years to come. We focus on shapes and settings that are elegant yet practical, allowing each piece to be worn daily or passed down through generations.
Our clients value pieces with soul—not just style. This is why many of our collections blend everyday luxury with the significance of a long-term investment. When you wear Golden Eiffel, you're not just wearing a piece of jewelry; you're carrying a legacy of refinement, craftsmanship, and quiet strength.